Ask Lalita ji..... or, say my Mom, Grand Mom or any one from your family. Th quest for the detergent that washes the best and costs the least is never-ending. In my childhood, many housewives( no one thought of calling them Home-makers, then)like my Mom used to feel proud of their choice. The battle therefore very much there... Surf vs Det vs Rin and so on The pride in making the right and of course the wisest choice in detergent came with iconised with Lalitaji. Armed with expansion of the TV footprint in Indian homes, Lalita ji's charisma was unmatched for years. Years passed by, with globalisation, Indian households started using and patronising the global giant brands, Ariel, Henko, Tide, Surf and their endless variants. Today's home-maker is no longer proud of her choice. In fact she no longer cares. She is insensitive,of course not loyal to any manufacturer, marketer, brand, or variant. Today's wise home-maker is a deal-seeker.What is coming @ what deal? Who is offeri
Am a Mom, a Home Chef, and a Communication Strategy Consultant. Just back from a four year long sabbatical in Europe with husband and hence trying our best to learn living life after kids leave home for studies. Invite you to come for my tea-time chats where I will share my experiences in parenting, professional hurdles, recipes, life and household management hacks, relationships and many more important topics. So let the kettle whistle while we get ready for our tea-time chats.